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UX Design

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly.”

— Don Norman, inventor of the term “User Experience”

We look at key user journey components such as branding, design, usability, and function.  Your product is unique, and there is a story to tell before the end consumer even has it in their hands.  Our team will work with you to get the whole process right incorporating User Interface (UI) design on your website.

It is important to consider what motivates the user to acquire your product, how the purchase will make them feel, and ultimately how to care for it to prevent anything going wrong.  While planning a user experience journey we also think about the fun, and efficiency factors as well.

Our UX team have various backgrounds including programming, visual design, and psychology.  We can overcome any limitations that you are currently facing to ensure that the user experience offered to your client is reflective of your brand, and in the right context.

Why, what and how of UX design.

A UX designer will have to consider the WHY, WHAT, & HOW in order to tailor the journey.  The WHY has to be answered to understand the client’s thinking, and what motivates them to purchase the product, including the emotions they might feel if they have the product, the WHAT focuses on the functionality of the product, and how the user can benefit from it’s features, finally the HOW concentrates on the actual product and the journey we must build in order to satisfy the previous two WHY & WHAT.


Motivations, values, and views.


Functionality & features.


Accessibility, aesthetics.